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Investment Style

Phoenix adopts a neutral investment style. Through changing economic cycles it applies its investment process of selecting securities that would achieve the highest return at the lowest risk.

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Investment Process

Phoenix applies a 3-stage investment process to select the maximum 30 securities included in its Model Portfolios:

1)     Securities from a defined benchmark are ranked according to the following categories: The level of Franking Credits attached to forecast Dividends; forecast Earnings per Security Growth; forecast Grossed-up Dividend Yields; forecast Capital Growth; forecast Price/Earnings ratios; and forecast Dividends per Security Growth;

2)     Each category is weighted; a score is then calculated for each security in each category; and the individual scores are then totalled at a security level; and then ranked; and

3)     A portfolio manager’s ‘conviction’ input is then applied to the ranked securities and, after taking each Model Portfolio’s specified risk and return criteria into account, the maximum 30 securities for inclusion in each Model Portfolio are optimised and the portfolio structure is finalised

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Investment Philosophy

Phoenix’s philosophy is to achieve the highest return at the lowest level of risk, through applying a rigorous investment process to securities approved for inclusion in its Model Portfolios. Phoenix applies this philosophy through experience without being distracted by market ‘noise’.